You must select one of the following questions
1- Based on your academic research, critically evaluate the concept of Brand Love and how it should be applied to enhance customer loyalty. Furthermore, select three organisations that demonstrate good or bad examples in applying brand love and show how the theory applies to these organisations.
2- Based on your academic research, critically evaluate the concept of Co-Creation and how it should be managed either online or offline. Furthermore, select three organisations that demonstrate good or bad examples of managing co-creation experience and show how the theory applies to these organisations.
CW Steps:
1. Decide on the topic of your CW (brand love or co-creation experience)
2. Read and review the relevant theories
3. Decide which theories you want to apply and why
4. Select three organisations based on examples/case studies/reports from the practitioners databases
5. Apply your selected theories to these companies and show how they are doing/not doing what the theories, you have reviewed, suggested
6. Provide recommendations based on theory to enhance their business
7. If in doubt please come and see Justin Kung
Guideline
Explain what you know about brand, brand love.
Very brief about the companies you choose
Whole purpose is that the 3 companies you choose is linked to brand love. Don't choose competitors.
At least 8 academic journal references
How corporate social responsibility is linked to brand love
How brand love and loyalties are linked
How brand love and co-creation is linked
Learning Outcomes Assessed:
1. Undertake a critical analysis of current marketing issues
2. Synthesise emerging issues and concepts from a range of academic journals, and relevant texts.
Content of the report:
- Table of contents
- Executive summary: less than one A4 page
- Introduction
- Main body
- Conclusion
- References
- Appendices
The guidleines are given in the above. you have to make a report for the topic brand love. But not exceeding the wordlimit.
7-8 references.( Harvard Style referencing intext as well as a refernce list )