You must create the practicum project as a two-step project, whereby the second part builds upon the completion of the first part, and the final part requires synthesis and recommendations based on the result of the first two parts.

Identifying marketing approaches

In your project you must select one company and investigate the marketing campaign used for one of the company's products or service.

1. Identify the product/service-students who works for the selected company

2. Describe the methods of marketing:

· What does the company emphasize in its campaign (features, cost, etc.?)

· Is there a tagline?

· What demographic is the product marketed to?