You must be able to demonstrate withinyour article a clear understanding of _vie key issues of business policy and the needs of your chosen sector in particular.

This article is not simply a descriptive piece of writing. Your 3500 word (exactly) article should include the following areas and marks wv I be awarded for:

1. Clearly introducing your business idea including the scope and the bottom line including measurement tools to be used.

2 Clearly acknowledging why your business has been nominated for the award and why. This should include your Unique selling point - USP.

3 Analyse the key elements of the business environment including reievarr external data related to entrepreneurial theories.

4 Evaluate your business in relation to entrepreneurial strategy

5. Identifying and evaluate your businesses growth potential.

6. Structure and presentation of your article.

7. Appropriate range of academic references including correct use of the Harvard referencing system. References should be in addition to those which have Der included in the lecture material and on BB.