You may not be a NASCAR fan, but this fast-paced sport is hoping to catch your attention in the days ahead. NASCAR is an aggressive marketing and promotion organization (see http://www.nascar.com) with an ever-expanding fan base. This expanding fan base is changing the face of NASCAR and its races. Some say that a NASCAR event today is like going to a “celebrity night out.” Most NASCAR purists, on the other hand, believe that NASCAR is all about cars, cars, and more cars. After seven years of research and design experimentation, NASCAR has unveiled its “Car of Tomorrow” and believes that this speedy but safer car will help advance the popularity of NASCAR even more in the next decade.
Considering how NASCAR must appeal to loyal fans and find new ones, outline a brief integrated marketing communication (IMC) promotional plan that would help to spread NASCAR’s message about its new car to its markets. Be sure to specify the various elements of the promotional mix that you would recommend to NASCAR.
Use at least 1 reference cited in the APA format.