You have read about Eisenhardt’s discussion of how technology affects business decision making. The excerpt from Peters and Waterman identified some best practices for businesses which are implementing innovation. Handy discussed some of the key issues that emerge when business organisations go ‘virtual’, and Argyris spoke of defensive routines that people create in order to deal with innovation and change.

Thinking about the theme of ‘theory and practice’, write a paragraph outlining your thoughts about how these theories help to explain how innovation takes place in the environment of business organisations.