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You have just joined a local company for a 4 month internship to develop a local CSR project. The company is a local, small Café with an annual revenue of $150,000. They provide coffee, tea, fresh fruit, and healthy smoothie drinks, breakfast items that are home made, and a small lunch menu: soup of the day, salad of the day, and a sandwich of the day. They have 3 employees (the owner, and 2 hourly employees). The owner is very engaged in the community and volunteers at different functions around town. Your internship is based on developing the concept for a CSR project for them (1 time occurrence as compared to a program that entails multiple elements/projects). The owner feels that they can handle a CSR project and if it is successful, they would repeat it annually. In one page (double spaced):

  • Outline 1 relevant issue that will become the driver for the CSR initiative/project and describe 1 benefit that the CSR project will produce. (What is the cause, the problem that the CSR project will address and how will this project provide a solution/benefit towards this problem?)
  • What actions does the Café need to take to create visibility to this CSR project? (Identify and describe at least 2 actions that will create visibility for this CSR project)
  • How will you deliver/implement this project? What resources do you need to make this project feasible?
  • How can the café engage its stakeholders into the CSR initiative? Name at least two stakeholders and describe how the café would involve them into this project.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M93057229
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