You have joined a new hospital and you have been reading some internal documents. You find that the hospital conducted a job satisfaction survey among its staff three years earlier. A market research firm had conducted the survey, analyzed the data, and provided results.

How will you evaluate this report?

Suppose you decide to do a follow-up study. How will you design it?

What are the considerations in data collection?

Would you rely on self-reported data or seek an objective measure?

How will you analyze the data?

you learned about qualitative and quantitative research? What do you see as the best approach for conducting such a study? What type of data do you think might have been collected and how would you justify your selected approach to data analysis as it related to the scenario presented?

once you analyze the data would you compare it to the survey given three years ago and would you use the same design and target the same group?