You have decided to open a small boutique shop offering specialty products but are unsure where you want to locate the business and what products you want to offer. You know that you want an upscale location as your product will be higher priced but you don’t know what considerations will be most important for you to evaluate and what in that consideration is most important to consider before you can begin to think about opening the doors. Using these 6 factors :

1.Target customer

2. Neighbor mix

3. Competition

4. Security, Safety and Parking

5. Restrictions and Opportunities

6. Space

Evaluate these 6 factors and why as you make the final decision to open your specialty shop.