You have been working to create a business plan for presentation to potential venture capitalist investors. You are required to submit a business plan to the potential investors for review and comment.

The business plan should be up to 12 pages in length and address the areas outlined below. This information will be reviewed by the venture capitalists (lecturer) who will provide written feedback within two weeks. You will need to incorporate these suggestions into your plans going forward both in the simulation and your final report to the board.

At the end of Quarter 4 you are given $4m. This is the final capital injection. A copy of the marking rubrics is attached. Academic referencing standards must be adhered to in citing others work and/or applying strategic frameworks.

The Business Plan should include the following components:

A. Executive Summary

B. Review of financial and market performance during the past year

C. Assessment of current situation and the market

1. PESTEL Analysis
2. Customers
3. Competition & Industry (Porters 5 Forces)
4. Company's strengths and weaknesses (SWOT Analysis)
5. Major problems / opportunities to be dealt with in next year

D. Overview of corporate strategy

1. Mission / Vision

2. Culture and leadership

3. Basis of competitive advantage

4. Corporate strategy

5. Ethical and Social Implications

E. Strategy for the next year in business (What will it take to get ahead or stay ahead?)

1. Marketing Strategy

2. Sales Channel Strategy

3. Human Resource Strategy

4. Manufacturing Strategy

5. Financial Strategy (including forecast)

F. Financial request

1. Detail how will you spend the $4 million

G. Actual / Forecast Pro forma cash flow, balance sheet and income statement (Quarters 1 to 6 inclusive) with explanation

E. Actual / Forecast Tactical plan (Quarters 1 to 6 inclusive) with explanation