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Problem 1:

After the completion of your tertiary education, you’re considering of opening up-market restaurant locally with John who is your classmate. In this way you hope to exploit a distinguished trend towards more eating out and greater selectivity in demand for eat-out meals in your neighbourhood. With regard to the supply side, you and John have already built reputations as outstanding cooks and hosts during your traineeships at the university. By also participating passionately in neighbourhood activities with John, you have acquired a curiously large circle of friends.


You have been reading on services marketing and have come across the 7P approach to the marketing of services advocated by Boons and Bitner. prepare notes detailing how this 7P approach to marketing mix for services may be applied to your proposed restaurant business.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M97696

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