You have been hired as an outside consultant for a large durable medical equipment and medical supply company the company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents wheelchairs, walkers, scooters and other mobility equipment. However, they have come realize that competition is increasing and market share is getting tight. They note that most of their customers are new customers and very few are repeat customers they are concerned with customer loyalty. The medical supply company owner has asked you to develop a plan to improve customer loyalty and train the staff.

• Create a report that describes and critically analyzes at least 5 contemporary best practices to improve customer loyalty in a healthcare organization 
• Be sure to discuss the multiple benefits that loyal customers offer to healthcare organizations 
• Develop and defend at least 4 recommendations for the medical supply company based on your research how to improve customer loyalty Include a brief overview of how each recommendation would be implemented at the company.
• Develop an initial training plan for the company relative to 1 recommendation explaining expected results in terms of staff and customer outcomes.

The body of the resultant paper should be 5-7 pages with a minimum of 5 academic/professional references published in the last 5 years.