You have been hired as a consultant at the company you have been researching (Apple Inc.). This report is an in-depth look at the strategy and corporate management based on your detailed research completed throughout the course. This paper is designed as a full report with recommendations that the executive team will use to enhance the existing strategic management. Provide answers to the Components 1 and 2.

1. Strengthening Competitive Position - Summarize how the company strengthens its generic strategy through complementary strategic moves. Be sure to answer the following questions:

• Outline what the company has done to fit its strategy to the industry and company situation.

• Has your company responded offensively or defensively, or both, to improve its strategic position? How?

• Has your company pursued complementary strategic options? Explain your answer.

• What are your recommendations for your company to pursue future complementary strategic options to strengthen its competitive position?

2. The Global Marketplace - Summarize company operations in foreign markets and competitive advantage possibilities. Be sure to answer the following questions:

• Describe which method(s) has been used to enter foreign markets.

• How has the company gained competitive advantage through competing internationally?

• What are additional actions that the company could take to gain a competitive advantage in foreign markets?