You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis. Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations. Assess a recommendation for better communication and explain why.

The paper

• Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined

• Must include a separate title page with the following:

? Title of paper
? Student's name
? Course name and number
? Instructor's name
? Date submitted

• Must use at least two scholarly sources in addition to the course text.

• Must document all sources in APA style as outlined

• Must include a separate reference page that is formatted according to APA style as outlined