You are international specialist at multinational organization. You have researched geopolitical issues in business and you have worked in numerous foreign countries. Your co-worker has been allotted to a position in the organization in foreign country. You have been asked to give your co-worker with some information concerning cultural dimensions of international business and information concerning cross-cultural communication.

Describe the role of culture in international business in detail.

Recommend methods to maximize cross-cultural communication.

Using Hoftstede model, describe the challenges related with conducting business with different cultures.