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You have an option to use either an existing company or a fictitious company. In either case the task is to complete a written plan that will suggest a practical Strategic Direction for the company.

The Plan will have seven sections. Each section will be 1 to 2 pages.

The sections are-

1) Strategy

2) Core Competencies

3) Industry Dynamics

4) Technology Sourcing and Internal Innovation

5) Product Development Strategy

6) Strategy to protect innovations

7) A bibliography listing your references for the project

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9310044

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