You have an option to use either an existing company or a fictitious company. In either case the task is to complete a written plan that will suggest a practical Strategic Direction for the company.
The Plan will have seven sections. Each section will be 1 to 2 pages.
The sections are-
1) Strategy
2) Core Competencies
3) Industry Dynamics
4) Technology Sourcing and Internal Innovation
5) Product Development Strategy
6) Strategy to protect innovations
7) A bibliography listing your references for the project