You described the importance of the 5C's and of these, customer focus as one that is very important to a company. However, the customer is not always the end user, which could put a different perspective on the s'Cs. If your purchase of a cell phone was for an employee, would the same Marketing Mix value proposition be involved in your decision? For example, if the employee's roles was that of a sales person, servicer, or that of a shipper, installer, etc. would this affect your perspective of the value proposition?