Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Homework Help/Study Tips Expert

Assignment Topic

Scanning the Demographic Environment

Segmentation is an essential part of marketing process and it is common to witness many marketing campaigns fail due to inappropriate segmentation strategies. Lack of knowledge of demographic environment is a chief contributor to some of inappropriate segmentation strategies. Students are supposed to read and understand demographic environment of Sri Lankan consumers in this study.

Sri Lanka has gone through many important eras that have shaped up the demographics environment of the country. Introduction of the tea plant to Sri Lanka has contributed to a main change in the demographic environment especially in up country. Thirty years of war has created lot of challenges to marketer particularly in segmentation exercise.

These changes have challenged the way a marketer will handle the market from segmentation exercise to the product, service or experience offered to that market.

You are working for a supermarket chain and are responsible for customer relationship management. The chain is planning to open exclusive thirst quenching service centers (outlets that sell drinks only). These outlets would be placed adjoining the existing supermarkets. You have been asked to prepare a report with details of the demographics of expected consumers and asked to evaluate the habits they demonstrate on drinks they take when stay out of home doing shopping or other activities.

In doing this study students are first expected to prepare a detailed report of the demographic details of the Sri Lankans. You might use published reports from central bank and department of census and statistics. Every significant and relevant demographic variable must be taken into consideration.

The second part of the study will focus on the new business venture. Taking in to consideration the type of customers who will patronize supermarkets Identify habits, interests, etc towards drinks that might be demanded by consumers when they are thirsty. Consider variety of requirements and wants based on the demographic variables. You might suggest the product types to carry in outlets based on the identified demographic variables. The first part of the study must be used to do the second part of the study.

Homework Help/Study Tips, Others

  • Category:- Homework Help/Study Tips
  • Reference No.:- M91941

Have any Question? 


Related Questions in Homework Help/Study Tips

Create a pamphlet using any type of publisher software you

Create a pamphlet using any type of publisher software you choose to educate clients on a current patient safety issue; for example, a currently aging adult and how to care for his/herself at home, medication-polypharmac ...

Are there too many people in the world what should we do

Are there too many people in the world? What should we do about it? Or is it ok to stay the course and let nature handle our problems? What do you think is the connection between population growth and urban problems? Is ...

Each question must be answered with 250 words and include

Each question must be answered with 250 words. And include one scholarly source for each question. 1. Compare and contrast the ethical views of Hobbes, Hume, and Kant. 2. Analyze the strengths and weaknesses of Utilitari ...

Using what you learned from your readings describe

Using what you learned from your readings, describe challenges LGBT individuals may encounter in a career setting and discuss possible strategies counselors can use to work with and advocate for these clients. What are s ...

For this assignment please research free labor markets

For this assignment, please research free labor markets around the world as well as your local labor market to answer the questions What type of market exists in your local area? What are the pros and cons of a free labo ...

Assignmentimagine you work for a small clinic that offers

Assignment Imagine you work for a small clinic that offers counseling. Recently, a large number of people have come in wanting to seek treatment for their depression. In order to address this need, you've been asked to c ...

Assignmentlength 8 pagescourse project detailstopic

Assignment Length: 8 pages. Course Project Details TOPIC: Evaluate challenges to provide healthcare services to the newly insured population through marketplace.gov health insurance exchanges. Course Project Guidelines T ...

150 words for each part articles for part 2discussion part

150 words for each part, articles for part 2 Discussion part 1: Mystery Food Labels It is important to participate in the Discussion early in the week. The Discussion Board is graded based on participation, just like any ...

Homeland security assignmentduring the previous week you

Homeland Security Assignment During the previous week, you were required to organize and draft a strategic security plan (SSP) for an organization that you selected and described. Having submitted this plan, you should h ...

Insanity defensewrite a one to two page paper exploring the

Insanity Defense Write a one to two page paper exploring the use of the defense "insanity." Please use one (or more) of the following examples for you analysis, and be sure to use appropriate APA formatting and citations ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro