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You are working as an intern at the Williams Russell agency and the agency has just gotten a new account, a bottled tea named "Leafs Alive", which uses a healthy anti-oxidant formulation. The sale of bottled tea, as well as healthy products, is surging. Analyze your market using the following questions:

What consumer trends seem to be driving this product development?

What cultural, social, psychological and behavioral factors influence this market?

Plot the consumer decision process that you think would best describe how people choose a product in this category.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91578296

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