You are to write a one-page, typed homework assignment. The font should be no smaller than 12-point.

Please take the perspective of a senior marketing manager making marketing recommendations to upper management (CEO, CFO, CMO, etc.).

The memo should not be a rehash of the facts of the case, but rather a summary of your recommendations for how the company should move forward, and the supporting rationale.

These memos should be well written and professionally presented. Please use the following format:

Key Issue/Issues (concise statement)

1-

2-

Recommendations (to address the issue/s)

1.

2.

3. (or however many you think are appropriate)

Rationale (to support your recommendations)

1.

2.

3. (support for each recommendation)

Example:

Key Issue/Issues:

1. How can Evoe Springs overcome/ work around the lack of social acceptance for Spas in India?

2. Who should Evoe Springs target?