You are to produce a fully referenced written submission of approximately 3000 words (+/- 10%) that uses an appropriate set of tools and techniques to analyse a strategic business issue(s) within a chosen organisation. The report should address the following issues:

Brief introduction to the organisation and sector it operates in (100 words max).

Outline of the strategic business issue - contextualised within the organisational setting, including an overview of relevant strategic decisions that led to the current position (discussed through relevant literature, tools and techniques).

Critical analysis, with justification of the perceived strategic issue, including its impact on relevant stakeholders (discussed through relevant literature, tools and techniques).

Relevant conclusions.