You are the sales director for an insurance companyreflect, Ask an Expert

Management Studies

You are the Sales Director for an insurance company.Reflect on the following questions (sum up on 2.5 pages):

1. In your company, how do you determine the size of the marketing budget in your business unit? Are there other/better ways?

2. In your business unit, how do you prioritize and select customers? Which models and approaches do you use?

3. Which 5 marketing metrics (= key measures) would you consider to the most important for your own business unit?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92037139

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