You are the part of creative task force of a leading advertising agency with a reputation for launching groundbreaking integrated marketing campaigns which are driven by the unconventional combination of a variety of media, giving rich and engaging experiences to consumers.
Paramount Studios has invited your agency to present concepts for the release of the studio's latest Sci-Fi action thriller and it's up to you to set a new benchmark for your agency's outstanding integrated marketing standards.
Please pick a minimum of three media which will be integrated in your campaign. You can select from Internet, Mobile, Branded Entertainment, Gaming, Outdoor and Print.
Make a strategy which will engage the user in the campaign. The campaign sets out to engage the consumers in the campaign and to spread the assets via viral channels.
Traditional media placements can be employed to produce an initial buzz; however the campaign goal is to accomplish the largest possible impact with a modest media budget.