You are the owner and CEO of a business. Your business has eight locations. Each location has a location manager (who is the middle manager), a supervisor (who is the frontline level manager), and four employees. Your strategic goal for the business over the next five years is to expand into a new geographic region and to increase the number and types of products or services your business provides.

Choose a product or service that you would like your business to primarily provide. by identifying the business type, stating your primary vision and mission for this business, and briefly describe (in one paragraph or less) the product or service your business provides to its customers.

Then, referring to materials regarding SWOT analysis, describe at least one potential strength, one potential weakness, one potential opportunity, and one potential threat that could influence or affect your strategic goal of expanding your business over the next five years.