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You are the marketing manager of a service company. You notice that the number of customers using your service is decreasing. Research has indicated that it is because of customer dissatisfaction.

- Analyse the characteristics of your service causing this problem and explain what strategy can be taken to avoid this.

- Identify the gaps present in your service. Are these causing customer dissatisfaction? After your analysis, indicate the relevant strategies the company can take to fill these gaps.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92030473

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