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Management Studies

You are the marketing manager for a popular spa that provides massage, facial treatments, and nail services.

First, describe the unique characteristics of services: intangibility, inseparability, variability, and perishability

Then, describe how each of these characteristics potentially impact the development and execution of marketing plans for the spa?

What might you do to mitigate any negative consequences of each characteristic on the delivery of your spa services?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92473614

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