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Management Studies

You are the manager of a small pharmaceutical company that received a patent on a new drug three years ago.

Despite strong sales ($150 million last year) and a low marginal cost of producing the product ($0.50 per pill), your company has yet to show a profit from selling the drug.

This is, in part, due to the fact that the company spent $1.7 billion developing the drug and obtaining FDA approval.

An economist has estimated that, at the current price of $1.50 per pill, the own price elasticity of demand for the drug is -2. Based on this information, what can you do to boost profits? Explain.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92046159

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