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You are the Chief Marketing Officer of Home Depot. Your mission is to re-connect with Home Depot’s brand message with their customer base. Your approach to organizing this major project is to, first of all, deepen your understanding of customer behavior by utilizing the brand tools of a Customer Journey Map and a Touchpoints Map. Design a layout of these tools, relating them to the Home Depot customer base.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M93099522

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