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You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:

o Discuss the reasons why your company would want to expand overseas.

o Discuss what your mode of international business would be and how moving abroad will expand sales.

o How will you minimize risks and acquire resources?

o What are the factors you may face expanding into a foreign market? How might you mitigate those barriers?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91405309
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