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You are spearheading a study within your international company to determine (1) the advantage or disadvantage of hiring locals or natives versus sending present company employees for short periods of time; (2) if the company decides to send present employees, determine the necessary training to facilitate their success in a different culture.

Using the Hofstede model, discuss the differences in power distance, uncertainty avoidance, individualism versus collectivism, and masculine versus feminine of the different cultures.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92219643
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