You are scheduled to deliver a speech to your coworkers about new human resources policies; the audience will number about 100. Analyze this audience-what will they be interested in hearing about or not hearing about? How will you adapt your message to them?

In the course of researching your outline, you come across two conflicting studies-one supports your company's new policies, and one does not. The one supporting your company's policies seems to come from a blog and doesn't offer much evidence. The one that opposes your company's new policies seems well researched and is published in a reputable, national newspaper. Which study will you include and why? What other information will you include, or not include, and why?