You are required to write a formal report on one of the following three scenarios:

Scenario 1: Nutella's Social Media Strategy

You are the Social Media Manager for Nutella, owned by Ferrero. The President and CEO of Ferrero Canada, Allan Cosman, has asked you to write a formal report on the top social media platforms to use for the Nutella brand. Select and provide recommendations for three different social media platforms (e.g. Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Snapchat, Tumblr, etc.), and discuss the purpose for each one.

Scenario 2: Aldo Shoes' Social Media Strategy

You are the Social Media Manager for Aldo Shoes. The CEO of Aldo Group, Patrik Frisk, has asked you to write a formal report on the top social media platforms to use for the Aldo Shoes brand. Select and provide recommendations for three different social media platforms (e.g. Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Snapchat, Tumblr, etc.), and discuss the purpose for each one.

Scenario 3: Air Canada's Social Media Strategy

You are the Social Media Manager for Air Canada. The President and CEO, Calin Rovinescu, has asked you to write a formal report on the top social media platforms to use for the Air Canada brand. Select and provide recommendations for three different social media platforms (e.g. Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn, Snapchat, Tumblr, etc.), and discuss the purpose for each one.