You are required to write a case study (1000 to 1250 words in length about a company/organization as it relates to integrating analytics into a corporate culture. The focus of this question is not to report upon an actual company but rather to create a fictitious but realistic example that integrates all of the core components that need to be considered and handles issues that might arise when a firm implements integrating analytics

Additional Requirement

This question lies to Marketing and it is about writing a case study about integrating analytics into a corporate culture. An example of Feelgood Inc, headquartered in Kansas City has been used in this case.

Word limit 1350