Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

You are required to prepare 1 reflective journal entries on any topic/concept related to elements of strategy discussed during the first half of semester. The entries are to be 300-350 words long (typed, double spaced - please stick to the word limit.) and will be worth 6 marks each.

These can be inspired by a quote, concept, article or theoretical topic and requires no research or referencing, as this would defeat the purpose of the whole exercise.

We want to hear your opinions!

Journal entries will be marked according to the following;

• evidence of critical thinking.
• demonstrated ability to take a stand and defend it.
• demonstrated ability to problem assumptions.
• the relationship to marketing strategy issues.
• originality of writing.
• Can use exs

A bit of a guide line for the entry.

Entry one: (we are assuming that most Top Managemnet Teams don’t have CMO’s in them). Importance of Chief marketing officers! (with three parts to it)

Traditionally who are on top management teams etc.

Why marketing is important? (All businesses provide a product or service for money. And for stakeholders profit is the most important but to get money you need to add customer value etc. Marketers do that with segmenting, marketing mix etc to get the product in the consumers evoked set, makes all the difference. An ex of if you make something (ex a cd) and don’t tell anyone vs market it tell friends, fb page etc how many copies would you sell).

How to get CMO on TMT? (Since most ppl in tmt have economic and technical background talk to them in terms they understand and like so ROI and longterm profit and sustainability vs consumer behavior etc).

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M923

Have any Question? 


Related Questions in Marketing Management

Question first assignment- 2-3 page paper along with a

Question: First assignment- 2-3 page paper along with a cover page and reference sheet. marketing attempts to satisfy both consumer wants and needs. describe a product you need and explain in detail how marketing helped( ...

why india is ideal for teslas globalization projectcompany

" Why India is ideal for Tesla's Globalization Project" Company: Tesla , an innovative automotive industry. - Paper should be 5-6 pages - APA format and doubled space with references. - Opportunity factors and trends Eco ...

Assignment -after your visits to your chosen retailer you

Assignment - After your visits to your chosen retailer you are asked to write a critical review either of that retailers strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retai ...

Question 1200 words on your favorite retailer and their

Question: 1200 words on your favorite retailer and their major competitor as discussed in class. This should focus on the different elements that make up the retail strategy of the companies and other factors that appeal ...

Question people feel better when they think they are

Question: People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer's markup items above the traditional retail price and then offer a 60 percent discount. If they ha ...

Question choose only one of the following learning outcomes

Question: Choose ONLY ONE of the following learning outcomes below. Describe how you were able to demonstrate the outcome within the course. Provide specific examples referencing submitted work, class activities, and Moo ...

Question market competitivenesscompose a three-to-five page

Question: Market Competitiveness Compose a three-to-five page paper (not including the title and reference pages). Your paper should be written in a scholarly third-person tone; it should be in APA format. Your essay sho ...

Question 1review the terminal course objectives accessed by

Question: 1. Review the Terminal Course Objectives, accessed by clicking on the "Course Information" tab at the top of your screen, scrolling down to the "Course Objectives" and then selecting View class objectives. How ...

Strategic marketing proposalassessment descriptionyou are

Strategic Marketing Proposal Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are requir ...

Questionsnbsp 1what variables need to be considered while

Questions:  1. What variables need to be considered while developing a list of potential countries? 2. Which market entry strategy you would suggest most suitable to enter into the global market? 3. Discuss at least thre ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As