Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Marketing Management Expert

You are required to prepare 1 reflective journal entries on any topic/concept related to elements of strategy discussed during the first half of semester. The entries are to be 300-350 words long (typed, double spaced - please stick to the word limit.) and will be worth 6 marks each.

These can be inspired by a quote, concept, article or theoretical topic and requires no research or referencing, as this would defeat the purpose of the whole exercise.

We want to hear your opinions!

Journal entries will be marked according to the following;

• evidence of critical thinking.
• demonstrated ability to take a stand and defend it.
• demonstrated ability to problem assumptions.
• the relationship to marketing strategy issues.
• originality of writing.
• Can use exs

A bit of a guide line for the entry.

Entry one: (we are assuming that most Top Managemnet Teams don’t have CMO’s in them). Importance of Chief marketing officers! (with three parts to it)

Traditionally who are on top management teams etc.

Why marketing is important? (All businesses provide a product or service for money. And for stakeholders profit is the most important but to get money you need to add customer value etc. Marketers do that with segmenting, marketing mix etc to get the product in the consumers evoked set, makes all the difference. An ex of if you make something (ex a cd) and don’t tell anyone vs market it tell friends, fb page etc how many copies would you sell).

How to get CMO on TMT? (Since most ppl in tmt have economic and technical background talk to them in terms they understand and like so ROI and longterm profit and sustainability vs consumer behavior etc).

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M923

Have any Question? 


Related Questions in Marketing Management

Quesiton the purpose of this assignment is to assess your

Quesiton: The purpose of this assignment is to assess your energy balance and health outcome. Input your 3-day activity data into the Activity Journal within iProfile®. Write at least a 525-word response in APA format ad ...

Question research identify and discuss what the marketing

Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...

Quesiton business ideas for nurse practitioner

Quesiton: Business Ideas for Nurse Practitioner Entrepreneurs Presentation Nurse practitioners can practice in many locations and can be a clinical practice as well as a consulting business, educational business. Read th ...

Question database marketingthis week you will obtain

Question: Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing cente ...

Quesiton article retailers dash to fill void left by toys r

Quesiton: Article: Retailers Dash to Fill Void Left by Toys 'R' Us Collapse (By Paul Ziobro) TOPICS: Consumer Behavior, E-Commerce, Retailing, Supply Chain Management SUMMARY: After the collapse of Toys "R" Us, billions ...

Question suppose that for the price 250 the demand for

Question: Suppose that for the price $250 the demand for plane tickets for the "economy" class is 800, while the demand for "business" class is 600. While for the price $260 these demands the economy and business class a ...

Assessmentwrite a report detailing the marketing

Assessment Write a report detailing the marketing communications industry and how it impacts on current business activities. This should include the following: - Where information on marketing communications can be found ...

Assignment 1 part a your marketing planfor this assignment

Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analy ...

Question in your marketing plan you should1establish a

Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...

Assignment project -assignment objectives - apply research

Assignment Project - Assignment Objectives - Apply research concepts and principles by developing a research strategy and proposal for a project Assignment Description - Part 1: During the past few weeks, you have consid ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As