Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

The Brief:

Your company is an Australian company looking to expand its market by introducing a new product. As the part of the Marketing “Elite” Team, you have been assigned as the Project Manager for this task.

The Task:

You are required to construct a Data Collection Plan for a particular purpose for an organization of your choice. A data collection plan outlines the quantity and types of data to be collected and when and how it should be collected. Specifically the plan you are preparing must include:

• Background of organization – its marketplace, target audience
• Objectives of Data Collection
• Types of Required data
• Secondary Data  - marketplace, competitive and performance data
• Primary Data – quantitative and qualitative research
• Data gathering process –timeframe, budget, roles
• Data management and analysis
• Data Findings

You may choose a product or service as well as the target or segment market of your choice.
 
This Plan must clearly and succinctly sets out the problem and then proposes a research approach or methodology. The problem should be focused and not too broad, feasible for a single project. You are required to do the appropriate research and apply the knowledge gained in these units when preparing this Plan.

The content of the Plan should be based on the headings provided and marks will be allocated accordingly. The essential criterion is to provide a clear understanding of what is planned (in general) and why.

Plan Size: no longer than 10 A4 pages (maximum).

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91777

Have any Question? 


Related Questions in Marketing Management

Discussion 1 community efforts and managing public

Discussion 1: "Community Efforts and Managing Public Relations (PR)" Please respond to the following: You are a new PR intern at Apple. Apple is donating 200 iPads to a local inner-city school to promote technology in ed ...

Mrketing plan for a new company marketing plan contents

MARKETING PLAN FOR A NEW COMPANY MARKETING PLAN CONTENTS 1. Situational Analysis 2. Marketing Strategy 3. Financial Projections 4. Implementation controls (Timeframe). Requirements of the Assignment:- 1. Give company nam ...

Write a three-page double-spaced research paper summarizing

Write a three-page, double-spaced research paper summarizing three (3) scholarly articles that used human subjects in the research. All researcharticles MUST have been published in the Journal of Consumer Research, theJo ...

Scenario the legal advisor of financial horizons inc

Scenario: The legal advisor of Financial Horizons Inc. informed the HR manager that he had noticed a list of problems occurring in the human resources area of the organization. He submitted a report containing three issu ...

Marketing management ginsters case study assignment1 the

Marketing Management Ginsters Case Study Assignment 1. The Task This briefing for the assessment task will be supplemented by a verbal briefing from the Module Leader and the Client. You should take notes at these verbal ...

Develop a marketing plan for a companyproduct new make sure

Develop a Marketing Plan for a company/product (new). Make sure that your plan includes the following topics: - Situation Analysis: o Market Summary (Market Segments, Market Needs, Market Trends, ..) o SWOT analysis o Co ...

Need these questions answered on bmw what are the

Need these questions answered on BMW What are the objectives of your promotional plan? What kind of digital promotions are you using? Please provide a reference. No more than a 100 words.

Assignment marketing planthis assignment consists of two 2

Assignment: Marketing Plan This assignment consists of two (2) sections: a marketing plan and sales strategy, and a marketing budget. Note: You must submit both sections as separate files for the completion of this assig ...

What are psychographics and how would they affect

What are Psychographics and how would they affect operations in a normal business environment?

Define line extension why do marketers do them give

Define line extension. Why do marketers do them? Give specific examples. What is cohort effect? What is the current cohort called and why?

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen