Your company is an Australian company looking to expand its market by introducing a new product. As the part of the Marketing “Elite” Team, you have been assigned as the Project Manager for this task.
You are required to construct a Data Collection Plan for a particular purpose for an organization of your choice. A data collection plan outlines the quantity and types of data to be collected and when and how it should be collected. Specifically the plan you are preparing must include:
• Background of organization – its marketplace, target audience
• Objectives of Data Collection
• Types of Required data
• Secondary Data - marketplace, competitive and performance data
• Primary Data – quantitative and qualitative research
• Data gathering process –timeframe, budget, roles
• Data management and analysis
• Data Findings
You may choose a product or service as well as the target or segment market of your choice.
This Plan must clearly and succinctly sets out the problem and then proposes a research approach or methodology. The problem should be focused and not too broad, feasible for a single project. You are required to do the appropriate research and apply the knowledge gained in these units when preparing this Plan.
The content of the Plan should be based on the headings provided and marks will be allocated accordingly. The essential criterion is to provide a clear understanding of what is planned (in general) and why.
Plan Size: no longer than 10 A4 pages (maximum).