You are required to complete analyses of the organisational environment to develop an understanding of potential competitors and allies, and the associated risks and benefits.

Complete a value chain analysis, PEST and SWOT for your organisation, plus analyses of the potential competitors and allies supplied in the case study.

Procedure

For the provided case study, you are required to complete for your organisation:

1. PEST analysis (including a review of legislation impacting on MacVille).

2. SWOT analysis (including an evaluation of the value-chain).

You are also required to review competitors/allies to MacVille, as described in the case study, and:

3. Identify and describe existing and potential competitors/allies, then summarise the strengths and weaknesses of each.

4. Develop a separate summary statement for each potential ally for a co-operative venture that describes their alignment with MacVille's vision, mission, values and attributes, as identified on the tender document.

Once you have developed these materials, you need to meet with your supervisor (your assessor) to discuss and confirm the analyses you have completed, together with the summary of potential co¬operative venture allies. Take notes in the meeting with your supervisor and make any changes as suggested by them, before submitting your final version.