You are required to choose an organisation/business (public or non public department with a professional website) of your choice. Your task is to produce two journals to demonstrate your understanding of digital innovations in this chosen organisation/business.

Journal 1

Write a report of 800 words to demonstrate your understanding of a digital innovations which will affect the selected organisation.

Your report should cover following aspects:

- Identify the organisation and their organisational strategy. Perform a SWOT or PESTEL analysis to identify a digital innovation in the near future which will affect the organisation.

- Discuss the digital innovation and how it will affect the organisation.

- Identify how this innovation could impact the organisations product and the product lifecycle

Special Instructions

1. Remember, you need to do TWO reviews, mark the work of other students submitted through peer review system, once you have submitted your own assessment item.

2. You need to upload your essay in pdf file through the link available on the course web site.

3. You are not required to submit the plagiarism report for the journal. However, you are strongly recommended to check the journals using a plagiarism application (this can be any application that detects plagiarism) and keep the report safely. If the report is found to contain ‘similarities' then you will be awarded with a ‘zero' and automatically referred to the Faculty for further action.

4. Email submission will NOT be accepted in any circumstance.

5. Students should complete this assignment individually. You are encouraged to discuss the assignment with others to improve your understanding and clarify requirements but you should develop the solution to the assignment on your own.

6. Any delays in submission MUST be accompanied with proper approval documentation, despite the course leader approving this. So please attach the approval to this assignment as markers may not have access to delay approvals. If the approval documentation is not found, late penalty, as per university rules, will be levied.

7. Assignments MUST be submitted in the link provided. If they are not submitted via the link, then it is assumed that submission was not made. If the assignments were submitted in other locations, it is very difficult to track them, as the course team have no access to other locations.

8. No need to attach plagiarism report. You keep it for any future reference.