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Management Studies

YOU are not your parent's (or grandparent's) generation.... . Good luck and have fun!!! Remember MEMO FORMAT!!

Find out about YOUR generation (Gen Y, or X, millennial or boomers?). Then figure out what generation your parents or grandparents are. Explain the difference between the generations. Interview them (or someone of their generation) on their marketing preferences.

How are the products and advertising programs targeted at these two groups different? List five of their favorite products growing up then list five of your favorite products growing up.

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Marketing Management, Management Studies

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