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You are interviewing for a position of Marketing Manager with a company that manufactures small electrical motors that are used in various applications such as automobiles, boats, hobby kits and miscellaneous industrial applications. You are informed that you are one of two finalists, the other being an individual with extensive consumer product marketing experience. You are given the opportunity to explain why your knowledge of business marketing would make you a better-qualified candidate for the position. What aspects of business marketing that you have learned would you explain to them to differentiate yourself from someone with only consumer marketing experience? Be well organized in explaining the points of importance and offering specifics to back up the general points you make. The presentation should have a logical sequence that builds on previous points made.

Operation Management, Management Studies

  • Category:- Operation Management
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