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Management Studies

You are continuing to work with the same business used in the Units 1, 2 and 3 Individual Projects. The U3 IP was a creative brief which will evolve into the creative strategy.

Part 1: Campaign Theme

• Campaign theme overview

• Advertising appeal

• Advertising execution

This section of the paper should be 2 pages in length. Use of consultant or other inappropriate sites will result in deductions of up to 30% for the entire submission.

Part 2: Traditional Media

Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed).

• Headline

• Copy

• Visual Elements

This section of the paper should be 2 pages in length. Use of consultant or other inappropriate sites will result in deductions of up to 30% for the entire submission

Part 3: New Media

Creative concepts for two new media options. Describe the following:

• Headline

• Copy

• Visual Elements

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9792447

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