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You are chief strategy officer for a new airline. Based on reading 8, do a top-of-mind 5 forces analysis of the airline industry (identify at least one important negative force for each of the 5 forces). How would you neutralize or deal with each of the 5 forces of the airline industry? Pick an airline. Which of the 5 forces do you think is most dangerous for the sustainability of that airline's future success? Why?

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