You are Bill Gates' sibling (the brother or sister) who we have never heard of, however, you are just as brilliant if not more so than he. You have a fantastic business idea (I don't really care what it is for this paper) for a product or service that will take advantage of current (and ubiquitous) technology... the Internet. Your product or service is designed to take advantage of eCommerce (or not, but you must make the case that you've considered eCommerce as an alternative but rejected it). 

Your assignment is to write a paper to cover your initial plan for your business. Later in the term I will ask you to develop your implementation plan (which will incorporate additional information that will be discussed throughout this term), however in this paper you will write your initial business plan to include but not limited to the following: 

• Why are you taking the eCommerce approach compared to other approaches? 
• How did you arrive at this decision point... what was your decision making approach? 
• After you decided on your eCommerce product or service, you created an initial project plan... how did you create your initial project plan? What lead you to decide on the plan that you chose? 
• If you do decide to go ahead with your project, will all phases of your business be "ethical"? If yes, how will you be certain? If no, why not?