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You are an independent consultant currently working for Philip Morris. Competitors are alleging that in important developing markets, such as Turkey, Philip Morris created special tobacco blends containing additives that give brands such as Marlboro an extra "kick". If true, practices such as this by tobacco companies put the "standardization-versus-adaptation" issue in an unusual perspective. If Philip Morris does, in fact, adapt its products this way, do you argue such policies are ethical? If summoned before the firm's board of directors, what advice would you give regarding the company's policy on this issue?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91425794

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