You are a marketing manager for Birds Eye Vegetables, and are exploring the possible introduction of a new line of organic salads, to be sold in single-serve, ready-to-eat packages. Please respond to all of the following questions in full. (To bolster your analysis, you may wish to conduct a bit of online research concerning the ready-to-eat salad market and/or the appeal of organic products, although this is not mandatory.)

1. Describe two different ways in which the new line of salads can be differentiated from the competition.

2. As marketing management seeks to penetrate the market, provide two examples of promotional pricing that the company might utilize.