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You are a marketer who wants to find out how best to market your new, fat-free, low-calorie candy bar. What kind of primary and secondary research will you conduct, and why?
Marketing Management, Management Studies
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ASSESSMENT 1 - PROJECT This assessment consists of 3 parts, Part A, B and C. Part A: You are required to choose a product or service; research the existing market environment; and develop a marketing strategy for your ch ...
Question: In your Marketing Plan, you should: 1. Establish a Mission Statement and a Vision Statement for your new organization. 2. Briefly describe basic services it has been providing during the first six months of ope ...
Question: Review Marketing Mix. Select one of the four elements in the marketing mix for your brand that you are having the most difficulty in defining. Provide the best initial idea or ideas that you can, and explain wh ...
Question: Research, identify, and discuss what the marketing mix is as well as why it is important to a business. The requirements below must be met for your paper to be accepted and graded: • Attempt APA style, see exam ...
Question: Key Assignment Conduct a current literature (no more than 5 years old) review on 21st-century marketing strategies. In a 12-15-page scholarly paper, discuss and examine strategic plans for new markets. Provide ...
Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are required to 1. Choose a brand categ ...
Question: (a) Explain the differences between legal and ethical behavior in marketing. Identify factors that influence ethical and unethical marketing decisions. (b) What do you think about companies incorporating social ...
Assessment Description This assessment is a culmination piece, in which you will be given an opportunity to combine the information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase ...
Question: Imagine that you are in the market for a new career. How can the marketing research process apply to your career search? Think of a specific topic you need to learn more about that relates to your career as a o ...
Assignment - After your visits to your chosen retailer you are asked to write a critical review either of that retailers strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retai ...
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