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You are a frontline manager for the sales section of a whitegoods company. Your projected revenue budget for the 3 months from July to September is:

  • Fridges:100 units @ average of $800.00 per unit
  • Stoves: 50 units @ average of $500.00 per unit
  • Washing machines: 75 units @ average of $700.00 per unit
  • You have three salespeople on the shop floor and one person processing orders ready for dispatch. After 6 weeks your financial performance report shows actual unit sales and average prices at:
  • Fridges: 30 units @ average of $600.00 per unit
  • Stoves: 40 units @ average of $500.00 per unit
  • Washing machines: 40 units @ average of $750.00 per unit

1) What might you need to do to achieve the section targets within the next six weeks? Provide at least five examples. (Consider a range of strategies, work methods, operations activities as well as price issues.)

2) What do these figures tell you? (20-40 words)

3) What information should you try to get before you take any action? Provide at least four examples.

4) Are some of the factors impacting on sales figures outside your control? If so, what can you do? (30-50 words)

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