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You are a consulting group with Adidas Corporation. Nike, Reebok, Under Armour, Converse, Fila and many others compete with you in the athletic apparel industry. Nike began a campaign last quarter using Steph Curry as their spokesperson. His ads have been plastered on everything from billboards, to buses, to the backs of boxers! The ads imply that if Nike helped LeBron become a great athlete they can help you too. Since the inception of the program Adidas sales have dropped. What kind of market structure is in place and what would you tell Adidas to do to boost sales?

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