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problem 1: Xcel Toys’ marketing strategy has evidently not been successful. Examine the strategy and evaluate where the problems lay and describe how such could have been overcome.

problem 2: Hostile takeovers can cause problems when completed. Describe the alternative methods which can be used by Amco to acquire Mallard Drake.

problem 3: Evaluate the issues comprised in the acquisition of Montmorency Dolls by one of the companies.

problem 4: Pricing policy appears to be a key problem for Xcel. Evaluate alternative methods the company could have used and make your own recommendations as to the most appropriate.

problem 5: Xcel Toys have suffered from poor distribution methods. describe the distribution channel functions and how such relate to Xcel.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M94207

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