Written Assignment 1- Purpose of Healthcare Marketing

Identify a healthcare provider (urgent care facility, clinic, hospital, hospice or pharmaceutical company) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. Finally, explain how a marketing plan can improve the image of the organization.

References page as always with URL included of where information was obtained.

Written Assignment 2- The Planning Process

Think about a healthcare organization that you know (or have researched). In a 1-2-page paper, explain why they should devote time to planning. Identify and describe three things the organization can accomplish by the planning process.