Writing Prompt: Writing a Speech for a Presentation

Rhetorical situation: You work at an advertising agency that specializes in creating commercials. The Alzheimer's Association has asked you to create a new web commercial. It wants to attract a new audience with its web commercial. Your job is to examine its previous commercials and come up with a new commercial that will help the organization attract a new audience.

Step 1: For homework, you examined music videos and completed a rhetorical analysis.

Step 2: Considering that exercise, you will use those same skills to examine the Alzheimer's Association commercials for the sake of analyzing their target audience as well as the audiences they are missing.

Step 3: Consider a different target audience than the current selected audience. Examine what new information you would highlight. What audience did you choose? What helped you identify this audience?

Step 4: Write a speech highlighting the following: the audiences of the previous web commercials; the new commercial you will make; the audience you would attract with the commercial; how the new commercial would benefit the organization. You may also highlight other relevant issues.

Please note that you will keep the same "type" of web commercial the Alzheimer's Association uses.

Speech is characterized by the following:

• Double-spaced with at least 1,200 words (about five pages)
• Discussion of previous commercials and the audiences the commercials attracted
• Discussion of new commercial and the new audience it will attract
• Discussion of how the commercial will help the organization
• Discussion of the research you found that highlights the facts

Videos -

1. Alzheimer's Association 2015 Alzheimer's Disease Facts and Figures

2. Alzheimer's Association 2014 Alzheimer's Disease Facts and Figures

3. Alzheimer's Association 2013 Alzheimer's Disease Facts and Figures

4. Alzheimer's Association 2012 Facts and Figures

Attachment:- Assignment Files.rar