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Management Studies

Write a 700- to 1,050-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following:

A description of blue ocean strategy and its importance.

A product or service that might be considered a blue ocean move and why.

An alternative red ocean move for the same product or service along with the pros and cons of that strategy.

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Marketing Management, Management Studies

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